
Fractional head of growth & advisor for AI companies - Polsia, HeyGen, Vibe, Zite, Pixa & more
High-growth companies choose performance marketing experts from GTM 8020 to scale paid acquisition, optimize ROAS, lower CAC, and turn ad spend into measurable revenue growth.
Connect with vetted Performance Marketing experts who drive measurable growth through data-driven acquisition strategies. Our specialists scale revenue across paid channels by optimizing every dollar spent for maximum ROI, efficiency, and predictable results.
Performance Marketing Experts are growth specialists focused on measurable outcomes—leads, sales, revenue, and ROI. They plan, execute, and optimize paid acquisition strategies across platforms like Google Ads, Meta, LinkedIn, TikTok, and programmatic networks, ensuring every campaign is accountable to performance metrics.
Unlike traditional brand marketing, performance marketing is built on continuous experimentation, precise targeting, and rapid optimization. These experts combine creative testing with advanced analytics, audience segmentation, and conversion rate optimization to scale growth efficiently.
As paid media costs rise and competition intensifies, businesses need specialists who can cut through noise and deliver profitable growth. Performance Marketing Experts ensure sustainable scaling by improving ROAS, lowering CAC, and turning paid channels into predictable revenue engines.
Hiring Performance Marketing Experts delivers immediate and measurable impact by improving acquisition efficiency and accelerating growth. High-performing teams consistently achieve 20–50% improvements in ROAS through expert targeting, creative optimization, and budget allocation.
Most businesses struggle with rising ad costs, poor attribution, and underperforming creatives. Performance marketing experts solve these challenges by implementing rigorous testing frameworks, funnel optimization, and data-backed decision-making.
Real-world results prove the value. B2B companies see 30%+ increases in qualified pipeline, while e-commerce brands reduce CAC and scale profitably across multiple channels. Whether you’re launching paid media for the first time or optimizing a mature program, expert execution drives faster results.
Turn paid media into a predictable growth engine by optimizing campaigns for profitability and scale.
Maximize returns by eliminating waste, refining targeting, and doubling down on high-performing channels.
Launch, test, and iterate creatives, audiences, and offers quickly to uncover winning combinations.
Performance Marketing Experts manage the full lifecycle of paid acquisition—from strategy and launch to optimization and scaling.
Paid Media Strategy & Planning:
Develop channel strategies aligned with business goals, budgets, and customer acquisition targets.
Campaign Setup & Management:
Build, launch, and optimize campaigns across Google, Meta, LinkedIn, TikTok, and other paid platforms.
Audience Targeting & Segmentation:
Define and refine audiences using first-party data, lookalikes, retargeting, and intent signals.
Creative Testing & Optimization:
Continuously test ad creatives, copy, formats, and offers to improve CTR, CVR, and ROAS.
Conversion Rate Optimization (CRO):
Optimize landing pages and funnels to increase conversion rates and reduce acquisition costs.
Performance Tracking & Reporting:
Monitor KPIs like ROAS, CAC, LTV, and pipeline contribution using GA4, ad platforms, and attribution tools.
Top Performance Marketing Experts combine analytical rigor with creative execution. Look for professionals with hands-on experience managing significant ad spend, scaling accounts profitably, and optimizing across multiple channels.
The best candidates understand attribution, funnel dynamics, and cross-channel impact—not just isolated platform metrics. They communicate clearly, test relentlessly, and adapt quickly to algorithm changes and market shifts. Proven case studies showing sustained ROAS improvements and CAC reduction are essential.
Key Skills:
Paid Media Strategy, Google Ads & Paid Search, Paid Social (Meta, LinkedIn, TikTok), Audience Targeting & Retargeting, Creative Testing Frameworks, CRO & Funnel Optimization, Attribution & Analytics, Budget Scaling & Forecasting
A Performance Marketing Expert designs, executes, and optimizes paid advertising campaigns across platforms such as Google Ads, Facebook, Instagram, and LinkedIn. They focus on driving measurable outcomes including conversions, leads, and sales while maximizing return on ad spend (ROAS). Their responsibilities include audience research, campaign setup, A/B testing, budget management, and continuous optimization based on performance data.
Rates vary based on experience and engagement type. Entry- to mid-level performance marketers typically charge $35–$65 per hour, while senior specialists with proven track records command $75–$125+ per hour. For fractional or project-based engagements, monthly retainers generally range from $3,000–$15,000 depending on scope and campaign complexity. GTM 8020 offers flexible options to match your budget and needs.
Typically within 48 hours. Our matching process is fast, with an average time to match under 24 hours.
Our Performance Marketing Experts support a wide range of industries including B2B SaaS, fintech, e-commerce, healthcare technology, professional services, and enterprise software. They bring experience working with both high-growth startups and established organizations focused on improving campaign efficiency and ROI.
Yes. GTM 8020 offers flexible engagement options including hourly consulting, project-based work, fractional support, and full-time placements—allowing you to scale performance marketing resources as your needs evolve.

Fractional head of growth & advisor for AI companies - Polsia, HeyGen, Vibe, Zite, Pixa & more

15+ years experience leading product marketing teams and scaling early stage tech companies in fintech, B2B, and SaaS sectors. 3X Founding Marketer, Investor & Early Stage Operator specializing in 0-1 startups.

Waqas Khokhar is the Founder and CEO of ScalixAI, bringing over 13 years of experience including 9 years at Google managing paid media at scale.

Angela Winegar is SVP of Marketing and Strategy at Invisible Technologies with 13 years of experience spanning consulting, investing, and GTM leadership.
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