Alex Wilsher is a Marketing Ops and GTM Engineering consultant with 11 years of experience in ecommerce and B2B marketing.
• Administered HubSpot CRM and marketing ops infrastructure at Opensend, managing a 200,000+ contact database with full ownership over data hygiene, attribution, lifecycle automation, and reporting
• Built a modular Python automation system that reduced cold email campaign setup from 8-12 hours to approximately 1 hour, integrating Claude API, Apify, and Google APIs for B2B SaaS campaigns
• Drove growth at Opensend as Senior Marketing Manager, scaling the ecommerce identity resolution platform
• Rebuilt the client onboarding framework for a scaling GTM agency. Mapping current-state process in FigJam, prioritizing an improvements backlog in ClickUp, drafting SOPs and templates, and preparing team training for handoff.
• Developed brand strategy and scaled Meta Ads with data-driven performance analysis at FluffCo
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